CLIENT: Danone Nutricia

PROJECT: NUTRICIA Mother-Baby-Academy

PROJECT DESCRIPTION:

Getting inspired by the latest ENP scientific foundation, Nutricia Mother-Baby-Academy Dual-Career Mom Course was designed to help 800 expectant mothers lay the groundwork for their babies' physical well-being. This free-of-charge course will teach these moms ways to protect their babies' health in 3 aspects including nutrient intakes,emotional management and physical exercise.

OUR SCOPE OF WORK:

  • Overall customer engagement and communications strategy

  • Develop key communications messages

  • Project planning and management

  • Event rundown development

  • On-site event management, crowd flow, registration, enquiries handling

  • Pre-event preparation and third-party liaison (design and production, venue sourcing, souvenir, decoration, instructors, class materials preparation)

  • Media relations

  • Media feature interview arrangement

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