CLIENT: Leo Burnett

PROJECT: Calbee 20th Anniversary Media Campaign 

PROJECT DESCRIPTION:

In celebration of Calbee's 20th anniversary, Calbee collaborated with TaoBao and held a Facebook Camapign in which mega-sized Calbee Chips Packaging was used to contain random TaoBao orders. People who received the order with special packaging would receive a gift by uploading a picture with it on Facebook.

OUR SCOPE OF WORK:

  • Media relations

  • Media feature interview arrangement

  • Media gift preimum to 20 selected media editors

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