top of page

CLIENT: Leo Burnett

PROJECT: Calbee 20th Anniversary Media Campaign 

PROJECT DESCRIPTION:

In celebration of Calbee's 20th anniversary, Calbee collaborated with TaoBao and held a Facebook Camapign in which mega-sized Calbee Chips Packaging was used to contain random TaoBao orders. People who received the order with special packaging would receive a gift by uploading a picture with it on Facebook.

OUR SCOPE OF WORK:​

  • Media relations

  • Media feature interview arrangement

  • Media gift preimum to 20 selected media editors

Calbee 1
Calbee 2
Calbee 3
Calbee 4
Calbee 5
Calbee 6
Calbee 7
Calbee 8
Calbee 9
Calbee 10
Calbee 11
Calbee 12
Calbee 13
Calbee 14
Calbee 15
Calbee 16
Calbee 17
Calbee 18
Calbee 19
Calbee 20
Calbee 21
Calbee 22
Calbee 23

© 2022 by Social Alliance. 

  • Facebook
  • Instagram
bottom of page