CLIENT: Leo Burnett
In celebration of Calbee's 20th anniversary, Calbee collaborated with TaoBao and held a Facebook Camapign in which mega-sized Calbee Chips Packaging was used to contain random TaoBao orders. People who received the order with special packaging would receive a gift by uploading a picture with it on Facebook.
PROJECT: Calbee 20th Anniversary Media Campaign
OUR SCOPE OF WORK:
Media feature interview arrangement
Media gift preimum to 20 selected media editors