CLIENT:  Tung Wah Group of Hospitals

PROJECT: ​iBakery Christmas Campaign

PROJECT DESCRIPTION:

TWGHs iBakery launches ”One for One Infinite Hearty Gingerbread” Christmas Limited Edition Cookies Pack Infinitus Plaza 1-to-1 Matching Fund to Support Training and Employment for People with Different Abilities iBakery, a social enterprise of Tung Wah Group of Hospitals, has opened its 8th store in Infinitus Plaza earlier this year. This Christmas, iBakery crossovers with Infinitus Plaza to launch its Christmas 2018 special edition – “One for One Infinite Hearty Gingerbread” cookies pack. For every purchase of the cookies pack, Infinitus Plaza will donate an equivalent value to iBakery to support its bakery and catering training and employment services for people with disabilities.

OUR SCOPE OF WORK:

  • Overall key messaging

  • Media relations

  • Influencers engagement

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