CLIENT: The Hong Kong Council of Social Service 

PROJECT: Travel for Good - Social Travel Journal Competition

PROJECT DESCRIPTION:

The Social Travel Journal Competition was organized by the Hong Kong Council of Social Service (HKCSS) and sponsored by HSBC and the Social Wefare Department. It encouraged the public to explore the missions and characteristics of different social entrepreneurships and expressed their feelings toward these SEs through words or pictures.This competition also promoted in-depth travel in which tourists and locals could learn more about Hong Kong in different aspects.

OUR SCOPE OF WORK:

  • Strategic messaging

  • Media relations

  • Website development

  • Logo design

  • Marketing collaterals

  • Video production

OUTCOME:

  • Over 20 coverage generated

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