CLIENT: Table for Two
With rising health concerns and obesity levels in developed countries, and malnutrition in developing countries, TFT’s mission is to simultaneously address these two opposing problems with a simple nutritious meal. From December 1st onwards, Hong Kong diners have another exciting option of choosing healthy nutritional items, while sharing their meals with children in Africa and China. With over 100 participating restaurant and retail outlets, distinguished guests such as Mr. Ricky Cheng, Managing Director of Taste of Japan Group and the founder of “Itacho Sushi”, Mr. Vincent Wong from Commercial Radio Hong Kong and Ms. Icy Wong, host of NOW TV game show, joined in celebrating the launch event.
PROJECT: Grand Launch
OUR SCOPE OF WORK:
Communications strategy for Launch
Speed Friending Event message architecture
Over 20 coverage generated