CLIENT: Table for Two

PROJECT: Grand Launch

PROJECT DESCRIPTION:

With rising health concerns and obesity levels in developed countries, and malnutrition in developing countries, TFT’s mission is to simultaneously address these two opposing problems with a simple nutritious meal. From December 1st onwards, Hong Kong diners have another exciting option of choosing healthy nutritional items, while sharing their meals with children in Africa and China. With over 100 participating restaurant and retail outlets, distinguished guests such as Mr. Ricky Cheng, Managing Director of Taste of Japan Group and the founder of “Itacho Sushi”, Mr. Vincent Wong from Commercial Radio Hong Kong and Ms. Icy Wong, host of NOW TV game show, joined in celebrating the launch event.

OUR SCOPE OF WORK:

  • Communications strategy for Launch

  • Speed Friending Event message architecture

  • Media relations

OUTCOME:

  • Over 20 coverage generated

Grand Launch 1

Grand Launch 2

Grand Launch 3

Grand Launch 4

Grand Launch 5

Grand Launch 6

Grand Launch 7

Grand Launch 8

Grand Launch 9

Grand Launch 10

Grand Launch 11

Grand Launch 12

Grand Launch 13

Grand Launch 14

Grand Launch 15

Grand Launch 16

Grand Launch 17

Grand Launch 18

Grand Launch 19

Grand Launch 20

© 2019 by Social Alliance.