CLIENT:  Fair Trade Hong Kong Foundation

PROJECT: ​Fair Trade Fortnight 2013-2015

PROJECT DESCRIPTION:

Echoing the World Fair Trade Day held each year on the second Saturday in May, Fair Trade Hong Kong Foundation officially kicked-off Fair Trade Fortnight. The flagship event Fair Trade Fortnight featured over a hundred diversified Fair Trade certified products such as ingredients, cereals and rice, snacks, skin care products, household goods, beverages and a selection of Mother’s Day gifts, celebrating the World Fair Trade Day with general public and advocating trade justice. Participating fair trade merchants include: FAIRTASTE, FAIR CIRCLE, FAIR GLOBE, Crossroads International Global Handicrafts, Boncafé, Fair & Healthy, Welspring, Chopsticks and Yisheng Organic.

OUR SCOPE OF WORK:

  • Strategic messaging

  • Event management

  • Media relations

  • Media feature

  • Celebrity engagement

OUTCOME:

  • Over 90 coverage generated

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