CLIENT: Dialogue Experience

PROJECT: Dialogue in the Dark - Discover Hong Kong in the Dark


Dialogue in the Dark Hong Kong reached 200 thousand participants in three years time, and its Experiential Exhibition was ranked amongst the top three attractions in Hong Kong on TripAdvisor. The Exhibition further enhanced its dark experience and presented “Discover Hong Kong in the Dark” in Summer 2013, which brought unique Hong Kong elements into the dark space. Participants would experience the interactive scenes and stimulating surround effects and dive into their imagination of Hong Kong. In addition, to celebrate Dialogue in the Dark Hong Kong’s three-year anniversary, starting from 1 July 2013, the first 100 guests to the Experiential Exhibition received a special designed gift; and in reciprocation of the community’s loyal support, guests whose Hong Kong Identity Card number has a “3” enjoyed a HK$20 off the admission ticket.from 1 July to 30 September 2013.


  • Overall strategic messaging​

  • Event planning and development

  • Arrange media preview tour

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