CLIENT:  World Wide Fund Hong Kong

PROJECT: ​LOOP & LCMP 2014/15-2015/16


WWF-Hong Kong released the annual reports of two business-focused climate programmes: the Low-Carbon Manufacturing Programme (LCMP) and the Low-Carbon Office Operation Programme (LOOP). The performance of both programmes continues to be highly encouraging: in the past year, 24 LCMP-accredited factories avoided a total of 134,000 tonnes of carbon emissions versus the “business-as-usual” scenario. This was the largest carbon reduction ever recorded since the launch of the programme in 2009. Bolstering these results is the fact that these companies experienced a cumulative growth of 92 per cent in their business volume; showing that it is possible for companies to thrive and adopt robust carbon reduction measures at the same time.


  • Key message architecture

  • Award Ceremony overall Media relations

  • Line-up media for the tour to PRD Factories

  • Feature interviews pitching and follow up

  • Advertorial

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