CLIENT: Lee Kum Kee Family Foundation
Lee Kum Kee Family Foundation was founded in 2008 as one of the Lee Kum Kee Family’s platforms to practice the family core value of “Si Li Ji Ren”. The Foundation and The Hong Kong Federations of Youth Groups Jockey Club Media 21 organized “My Family, Our Song – Loving Family Theme Song Composition Competition”. The contest called for music lovers’ creativity in song and lyrics writing to compose a theme song for the “Loving Family” Project. Through beautiful melody and lyrics, the contest aimed to promote love and care, open communication and trans-generational harmony in multi-generational family.
PROJECT: “My Family, Our Song – Loving Family Theme Song Composition Competition”
OUR SCOPE OF WORK:
Key message architecture
Facebook & Instagram campaign management