CLIENT: Lee Kum Kee Family Foundation

PROJECT: “My Family, Our Song – Loving Family Theme Song Composition Competition”

PROJECT DESCRIPTION:

Lee Kum Kee Family Foundation was founded in 2008 as one of the Lee Kum Kee Family’s platforms to practice the family core value of “Si Li Ji Ren”. The Foundation and The Hong Kong Federations of Youth Groups Jockey Club Media 21 organized “My Family, Our Song – Loving Family Theme Song Composition Competition”. The contest called for music lovers’ creativity in song and lyrics writing to compose a theme song for the “Loving Family” Project. Through beautiful melody and lyrics, the contest aimed to promote love and care, open communication and trans-generational harmony in multi-generational family.

OUR SCOPE OF WORK:

  • Key message architecture

  • Media relations

  • Facebook & Instagram campaign management

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